Ilana Taub, one half of the Snact team wrote this piece. If you're in London, look them up and buy yourself some snacts!
I co-founded Snact with my friend Michael last year. We’ve been friends for quite a while, but it was only last year that we realised that with our common interests in food and sustainability, we could do something worthwhile together. The first thing we needed to figure out was where to find “food waste”. So we set out to some of London’s wholesale markets at the end of the trading day to see if there were leftovers. And unsurprisingly, there were. We started to experiment with some of this surplus making different things.
A couple of months later we met a food historian who told about us “fruit leather” (that’s the official lingo), and we realised that was the perfect thing for us to make. Why? Because it removes the relevance of blemishes or other imperfections that often means fruit and veg get discarded, but also because it’s a great way to preserve fresh produce. Removing water gives our snacts a long shelf life with no added preservatives. It really makes you wonder why any dried fruit snacks would have added nasties in them…
Fast forward a few months to 2014, and we’re renting a kitchen from Rejuce to make snacts more regularly and sell our fruit jerky (that’s the Snact lingo) at Lower Marsh Market as well as in Brixton Cornercopia. We make our snacts by blending and dehydrating the fruit. But we also have bigger plans.
As we grow we’re going to create employment opportunities for people who’ve been affected by food poverty. We recently ran a successful crowdfunding campaign, which will allow us to take Snact to the next stage: We’re going to make a big batch of snacts and focus on developing our distribution model. That involves having mobile stalls in high traffic areas where the people working with us will get to keep margins that would usually go to distributors and retailers. That’s because we want to share value with those that help us create it. Snact is more than just about making delicious snacts.
It’s about developing creative solutions to food waste and food poverty, and about lots of little actions coming together to create something much bigger. We hope you can join us on our journey!
Find out more at www.snact.co.uk, follow on twitter @SnactNow and Facebook for news and updates.